PwC’s modern identity brings to life the firm’s commitment to drive clients to the leading edge—where ambition meets real-world results. The firm will debut the new look as the Official Formula 1 Consulting Partner
PwC is accelerating into its next chapter—helping clients reach the leading edge of their industries by combining deep expertise with powerful technology-driven and innovative solutions. From shaping agentic AI ecosystems to unlocking new value, the firm is turning complexity into competitive advantage at scale. This momentum extends across all three lines of service—Advisory, Assurance, and Tax—where PwC continues to raise the bar on quality.
Now, that momentum is coming to life through a refreshed visual identity—PwC’s first global brand update in over a decade. The new look reflects how the firm already works: fast, sharp and focused on what’s next. It will appear across advertising, sponsorships and client experiences in the coming weeks. As part of this evolution, PwC will debut as the official consulting partner of Formula 1 this week—connecting the firm’s innovation and speed with one of the fastest-growing sports in the world.
Trusted leadership in a rapidly changing world
Businesses today are navigating a profoundly dynamic global environment—marked by geopolitical shifts, regulatory changes, evolving tax and trade policies, and rising stakeholder expectations. In this landscape, PwC combines deep technical expertise, real-time policy insight, and forward-looking strategy to help clients cut through complexity and lead with confidence.
As part of that commitment, PwC today released Value in motion—a new body of thought leadership that explores how AI, climate disruption and economic fragmentation are reconfiguring industries worldwide. Backed by over a year of research, the report reveals that in 2025 alone, up to $7.1 trillion in revenue will be redistributed across the global economy as companies reinvent their business models. This scale of transformation highlights the urgency for bold strategic moves—organizations that adapt quickly will be best positioned to capture new growth and stay ahead.
This breadth of insight is especially critical as organizations respond to fast-evolving trade and tariff dynamics. Tools like PwC’s tariff scenario analyzer help leaders assess impact, model responses and act with clarity. Whether navigating global tax reform, optimizing supply chains or enhancing transparency and reporting, PwC brings a relentless focus on quality—helping clients move forward with confidence in an environment where the stakes have never been higher.
