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2010 Economic Conference
October 8, 2010


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Mozzarella, the Big Cheese Aiding Brazil’s Global Growth

July 28, 2010
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"It is the great imponderable of the modern age. Will a new world order be built, bric by bric? The jury is out on whether emerging economies such as Brazil, Russia, India or China are able or willing to do so. Still, if one Brazilian company has anything to do with it, the world economy may at least be partially reconstituted out of mozzarella cheese.

The best mozzarella comes from Italy. And Italian buffalo mozzarella is the best of the best. But because of a shortage of suitable grazing land, Italy is struggling to produce enough buffalo milk to manufacture the 33,000 tonnes of soft cheese that the country makes every year. With the very future of Italian cuisine on his mind perhaps, Antony de Berardinis, a London-based entrepreneur, believes he has the solution.

Using Italian-sourced technology, his Brazilian company, Ilha Grande Investments, produces a snap-frozen buffalo milk base on 80,000 hectares of prime grazing land near São Paolo. This is then exported to Italy for final mozzarella production. Italian chefs might turn up their noses at the idea of using shipped Brazilian milk. But Mr de Berardinis has tested his Brazilian-sourced cheese in Naples, the home of pizzas and therefore a demanding market, and says quality is not compromised."

To read the full article please visit: http://www.ft.com/cms/s/0/6f2cc4d6-99a8-11df-a852-00144feab49a.html?ftcamp=rss


By: John Paul Rathbone

Source: Financial Times
 
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