Courses on entrepreneurship and management arrive at Brazilian universities' journalism programs

Courses on entrepreneurship and management arrive at Brazilian universities' journalism programs

Chamber Articles Category: Information Technology Post Date: 02/17/17 Source: Journalism in the Americas By: Marina Estarque
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Renowned university journalism programs across Brazil will open courses on entrepreneurship, management and business from now until 2018, and many have already included the content into their curricula.

This is the case at public universities, such as Universidade de Brasília (UnB), Universidade Federal de Santa Catarina (UFSC), Universidade Federal do Rio de Janeiro (UFRJ), Universidade Federal de Uberlândia (UFU), as well as private schools like Cásper Líbero, ESPM and PUC in Rio Grande do Sul. Universidade de São Paulo (USP), linked to the government of the State of São Paulo, also will have material on entrepreneurship in journalism that is expected to begin in 2020.

In part, the inclusion of these classes into coursework is motivated by the new curriculum guidelines for journalism programs – approved by the National Educational Council in September 2013. The document serves as a guideline for journalism programs, but each college has autonomy to assemble its own curriculum.

According to the resolution, universities had two years – by 2015 – to adapt to the new guidelines, which has led several colleges to recently reformulate their curricula. Others, however, are late and have yet to implement the changes.

One of the recommendations from the new guidelines deals with entrepreneurship. The resolution states that the college should “emphasize, in training, the entrepreneurial spirit” of the student, in order to be able to “design, execute and evaluate innovative projects,” among other things.

“The tendency is for programs to adopt these courses to suit the new guidelines, especially internet entrepreneurship. It is a time of change in the coursework,” Mirna Tonus told the Knight Center. She is a journalism professor at UFU and former president of the National Forum of Teachers in Journalism (FNPJ) when the guidelines were approved in 2013.

In addition to meeting the new guidelines, the inclusion of these subjects in the curriculum is fundamental to preparing the students for the new realities of the market, according to professors and coordinators consulted by the Knight Center. In an environment of shrinking newsrooms and with jobs that are more precarious, students find it difficult to find a formal job. More than 500 press professionals were laid off in 2016 in Brazil, according to a survey by Comunique-se.

However, many programs still prepare students to be employees of large journalism companies. “But this is a market that does not exist anymore, at least not in the way that colleges see the market,” said Jorge Tarquini, professor of ESPM, Metodista and Cásper Líbero in the area of business, entrepreneurship and journalism management. Read Full Article